unit seven
Representation: Femininity & Culture
cultural
artifact:
advertisements
CASE
STUDY:
images of women in advertisements
reading
assignment:
- ruth
sidel, "mixed messages," feminist frameworks, eds. jaggar
& rothenberg, pp. 6-13, 3rd ed. (ELECTRONIC
RESERVE)
- The
Theory Toolbox, "Gender" pp. 164-175
- john
berger, ways of seeing, chapters 2 & 3
- CS
concepts handouts: essentialism & difference; feminism
in
class screening:
Jean
Kilbourne's pioneering work helped develop and popularize the
study of gender representation in advertising. Her award-winning
Killing us Softly films have influenced millions of college and
high school students across two generations and on an international
scale. In this important new film, Kilbourne reviews if and how
the image of women in advertising has changed over the last 20
years. With wit and warmth, Kilbourne uses over 160 ads and TV
commercials to critique advertising's image of women. By fostering
creative and productive dialogue, she invites viewers to look
at familiar images in a new way, that moves and empowers them
to take action.
at
the end of this unit you should be able to define these key terms:
-
Feminism
- Gender
- Essentialism
additional
resources:
case
study guidelines for student presentations
Student Class Notes pt 1 [femininity]
(c) Joseph Varrisco
external
links:
online
study guide for killing us softly 3 (html)
watch: s.
zizek on feminity, fantasy and hitchcock's vertigo from the
pervert's guide to cinema
