Femininity & Culture
CASE STUDY: Images
of Women in Advertisements
1) You will begin
preparing your case study research by first reading all the assigned
materials for that class day. These are the texts everyone in class
will read in advance of your session. These reading will introduce
you to some important concepts, terms, and ideas.
2) You will want
to preview the video we will be screening in class, Killing Us
Softly 3 by Dr. Jean Kilbourne. This will give you an excellent
intro to the issues and to the tools of how to analyze advertisements.
She has another shorter excellent video, Slim Hopes, that
will be of help to you.
3) Your cases study
should research basic feminist ideas about media images of women,
beauty, and women on display as commodities. You may want to think
about how race, age, and ability play into these women's ideal images.
You should also look for an example/s from media (print or TV ads)
that you can analyze and present to the class as part of your presentation.
The professor has placed the following on reserve in the library.
The entire text of The Beauty Myth is also widely available
in paperback and libraries. Some essays that will start you on the
way with concepts and theories are:
There is extensive
and excellent literature in this field. You will be able to find
many feminist analysis of beauty and media images of women.