unit ten
Advertising: The Culture of Consumption
cultural
artifact:
television advertising for candy, fast food, beer and shampoo (video:
production notes: fast food for thought, jason simon)
reading
assignment:
- karl
marx, "the fetishism of the commodity and its secret" in consumer
Society Reader
- john
berger, ways of seeing, chapter 7
- holt
& schor, excerpt from "do americans consume too much?" pg. 1 -
7 of intro to consumer society reader
in
class screening:
 |
- production
notes fast food for thought, jason simon
- Advertising
& The End of the World ,
Media Education Foundation
- study
guide link below
|
at
the end of this unit you should be able to define these key terms:
-
Commodity
- Class
- Glamour
- Publicity
additional
resources:
online
resources for marx and marxism
external
links:
Online
essay
on commercialism and activism, "Wanting more in an age
of plenty"
online
essay: "the psychology of consumption: wealth, well-being
and the new american dream"
resouces
for change: a great online list for activism against commercialism
and other social issues
