Rainforest Cafe Fieldwork Observations

I. Outward 
	A. Shopping
		1. "A wild place to shop and eat"
		2. Small plastic toys
		3. Barware
		4. Children's clothing
			a. not related to store
		5. Lotions
	B. Children's store
	C. Scent
		1. Chlorinated
			a. not good for the environment
		2. Muggy
		3. Humid chicken
	D. Sounds
		1. Elephant noise
		2. Storm's every 10 minutes
		3. 
	E. Staff
		1. Disney standard

II. Seating Area
	A. Close tables
	B. Kids everywhere
	
III. Atmosphere
	A. Talking tree
	B. Painted ceilings
	C. Child's room 
	D. Cluttered  

IV. Consumerism vs. Entertainment 
	A. Which wins out?
		1. What audience is the debate put forward to

V. Nature 
	A. Waterfalls
		1. Fountains
			a. simulation of relaxation
	B. Upstairs seating simulates being in a tree 
		1. Stars on ceiling
	C. Fake plants 
		1. fish only thing alive 

VI. Menu 
	A. Homogenized generic American food culture
	B. Not many vegetarian selections
	C.